Tuesday, November 19, 2013

Make up and Advertising


No matter what magazine publication you look at, a makeup advertisement is bound to be on first five pages. Majority of beauty magazines such as Allure, Glamour, and Vogue have tons of makeup advertising for women of all ages.  Women buy magazines to get ideas on how to do makeup for special occasions or just for everyday looks.  The advertisements for makeup take up most of the pages in the magazines.  Some women are influence by the advertisements in these magazines. The images of women with extreme amounts of makeup on their faces have sent the wrong messages to women young and old. 

Many of women begin to wear makeup at an early age.  A large amount of women have to wear makeup, due to the fact that it affects the way that they look.   NewsMedial.com took the statistics from a survey conducted by Harris Interactive through the Renew Foundation:
Here are the Results (from News- Medical.net)
.Almost Half of Women Have Negative Feelings When They Don't Wear Makeup
Forty-four percent of women have negative feelings when they are not wearing makeup, reporting feeling unattractive (16%), self-conscious (14%) and naked/as though something is missing (14%). Only three percent of women said going without makeup made them feel more attractive.  Women
Wear Makeup for Both Physical and Psychological Reasons
Almost half (44%) of women wear makeup to hide flaws in their skin. They also cited emotional responses, with 48 percent noting that they wear makeup because they like the way they look with it and 32 percent agreeing that it makes them feel good. Eleven percent said they wear makeup because it is a societal norm. 
Wearing Makeup is Not Just for Adults Of women who wear makeup, almost half started wearing it between the ages of 14 and 16 (51%), yet more than a quarter of women began using it between the ages of 11 and 13 (27%).
 
https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNASDeLBbvdeUxSCt_z28trH1sbvq5QcbCa8VmZhWYtGYfg5X5PJK-i2OkXlNmXVw4qoYuL9O0cWaQOzNr-GVrY4RcoV5b_zrpBs8GGri70imU2IeSBtYyQK3F83hLYaF9uTnUiC2uJnaR/s400/chanel_makeup_ad_spring_2009.jpg
These Results show that, women aren’t comfortable coming out the house without a full face of makeup.   Wearing makeup effects how a woman feels about herself.  Sometimes women use makeup a cover-up of what they’re feeling inside.